Tuesday, December 6, 2011

Get Your Brand Online

A solid web presence is as essential today as a business card whether you're promoting a new business enterprise or your personal brand. Moreover, out-of-the-box solutions that any novice can use are everywhere. In fact, the greatest challenge you may face is knowing which solution is right for you.

If the choices daunt you; if your mental bandwidth is stretched threadbare; if you'd rather focus on face-to-face sales that make money now, I can help.

In 10 years, I have developed multiple websites both with the assistance of web designers and on my own. Since launching Scarlett's Closet Sample Sale in 2002, I have updated its image and message as well as upgraded its shopping cart platform several times. Each iteration built on and improved the one before.

I can help you:

  • Define the functionality you require to transact business on the Internet. 
  • Interview, hire and fire web developers. 
  • Choose a technology platform that looks and feels sexy to your prospects and is easy for you to administer from behind the screens.
  •  Conceptualize a distinctive image and message.
  • Develop content that both sells your benefits as well as reads for search engines.
  •  Source and license stock photography.
  •  Promote, promote, promote.

... and much, much more.

It's all easy if you know how. But you can sure waste a lot of time and money in the learning process.  Why risk it? The competition for every dollar is so intense today that you don't have a moment to lose.

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