Friday, February 15, 2013

No Such Thing As Bad Publicity? Oh Yes There Is

My first two lessons in effective publicity: 1) the guy who tells the story first is perceived as telling the truth; 2) no such thing as bad publicity. Today, let me add number 3) you can share Too Much Information.

Most people at the top echelons of business are circumspect - buttoned down, professional. They are good listeners as well as good story-tellers. They are passionate and humble, i.e., teachable. They have a way of making every person in their employ, no matter the rank, feel good about themselves. They inspire allegiance.

You want to do a good job for them even when the job you're doing is at a low level.

Having worked with executives of this caliber, I suspect that they all had a few colorful stories to tell about their youthful indiscretions. Having a few youthful indiscretions makes a well-rounded person. It may even add points to your "cool factor."

You know, like Bill Clinton smoked dope but didn't inhale. Barack Obama smoked dope and liked it. Indeed, experimenting with sex and drugs and rock 'n roll was a rite of passage. Then they put it behind them and became Leaders of the Free World.

Being transparent about one's past connotes strength of character. Over-sharing is another thing all together.

With the advent and ubiquity of the Internet, never has it been easier to develop a personal or professional brand. And never has it been easier to tarnish it.

Enjoy your escapades, drink expensive champagne and brag about your conquests in the locker room with the boys. For God's sake, don't post this information on the Internet.

Is it already out there?

If you want people to perceive you as a repugnant cad, so be it. Leave it. If you want to attract talented, healthy professionals, here's how to clean it up.

Request removal of a cached page

Before your request can be processed, the site owner (whether it's you or somebody else) must have updated the site and made any required changes. (If you’re the site owner, follow these instructions.)
If not, this process won't work. How to contact a webmaster.

If the page has been updated by the site owner, but the out-of-date version is still visible in Google, you can request removal of the cached version from Google's search results. The process can be a little tricky, so make sure you read these instructions closely. (Important: This process applies only to HTML pages. Other files, like .doc files or PDFs, must be completely removed from the website.)

Remove the cached version of a page from Google's search results:
  1. Go to the Google public URL removal tool.
  2. Click New removal request.
  3. Type the URL of the webpage that's been changed (not the Google search results URL or cached page URL). The URL is case-sensitive—use exactly the same characters and capitalization that the site uses. How to find the right URL.
  4. Click Continue.
  5. Type a word that appears on the out-of-date cached version of the page, but not anywhere on the live version. This is to help Google understand that the page has changed. It’s often more effective to type a single word rather than a phrase. Don’t describe the removed content or the changes made; instead, explicitly provide a word that was in the old version but is missing from the new. For example, the cached page might contain your name, which has since been removed from the live version. In this case, don’t tell us that "my name has been removed'; instead, type your actual name ("Sylvia") as it appears in the cached version.
  6. Click Remove cache.

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